m5 Public Affairs is Atlantic Canada’s leading government and public relations firm, providing bilingual services to clients in Canada and the U.S. in a number of sectors including energy, mining, public utilities, Indigenous affairs, fisheries & aquaculture, transportation, labour, healthcare and governments. With an unmatched foundation of public and private sector experience, our team provides industry-leading public affairs counsel to clients across the region. We connect key messages with influencers and stakeholders.
About Us
OUR EXPERTISE
Government Relations
Public affairs, public policy counsel, advocacy, relationship building, coaching and training.
Public Relations
Strategy development and execution, key message development, managing the consumer perception of your brand.
Stakeholder Relations
Stakeholder identification and prioritization, stakeholder relations planning, profiling opportunities, networking opportunities, stakeholder events.
Issues Management
Strategy development, counsel, key message development, coaching.
Media Relations
News releases, media advisories, backgrounders, Q&A documents, media relations training, executive coaching, spokesperson preparation, story pitching, media monitoring and analysis.
Social Media
Strategy development and execution, message development, monitoring.
Writing
Annual reports, briefing notes, presentations, speaking notes, opinion editorials, publications, websites, online and digital, FAQs, blogs, news releases, newsletters.
Internal/Corporate Communications
Internal communications planning, newsletter/publication writing and production, announcements, employee recognition programs, awards, appreciation events.
Event Management
Event concept, strategy development and execution.
Community Outreach
Corporate social responsibility, partnership strategies, community investment programs, relationship building.
Reputation Management
Corporate reputation index development, analysis, strategic counsel, reputation tracking.
Crisis Communications
On-call response, crisis communications planning, crisis training facilitation, crisis training participation.