About Us
m5 Public Affairs is Atlantic Canada’s leading government and public relations firm, providing bilingual services to clients in Canada and the United States in a number of sectors. With an unmatched foundation of public and private sector experience, our team provides industry-leading public affairs counsel, and connects key messages with influencers and stakeholders.
Our Approach
Leading international, national and regional clients count on m5 Public Affairs for the following:
Timely and Accurate Information
Access to timely and accurate information – and knowing how to interpret that information – is crucial. Influencing/interpreting the public environment, anticipating public reaction and response requires experience, knowledge and a strategic game plan. We are well positioned with practical experience in all size projects, from small local initiatives to large-scale projects. We have strong relationships with provincial and local media and possess an in-depth understanding of local influencers and community leaders.
Public Relations Advice
We develop tailored public relations strategies that utilizes our team members’ experience and expertise. We will anticipate outcomes and devise proactive actions and rapid response that will guide your project through the fast-moving waters of public relations and stakeholder management.
Value-Added Advice and Counsel
Effective public relations efforts start with a clear understanding of the desired outcomes. We will apply critical, strategic thinking from start to finish to ensure your project has the best opportunity for success. Extensive planning and contingency thinking goes into every m5 Public Affairs project to ensure this success.
Effective Advocacy
We will, when it is deemed desirable, provide direct advocacy on your behalf. We pride ourselves on our reputation for professionalism and we demonstrate this every day when working on your behalf – with community members, local, provincial, and federal government officials, media and stakeholders. Our team members are respected not just for “who we know,” but “what we know.” We also take great care to carry out our professional duties in a low-key manner.
What We Do Best
Our Team
Chris Lydon
Chris Lydon
President
For over 25 years, Chris has navigated the maze of government intricacies, igniting impactful change at m5 Public Affairs, now Atlantic Canada’s power nexus for public affairs and strategic communications.
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[email protected] • 902.422.2117
Halifax
Kathy Purcell
Kathy Purcell
Senior Vice President, Regional
Kathy is a seasoned strategist, adept writer, and a trusted advisor in public relations. With more than two decades of experience, she has profound expertise in stakeholder relations, motivating teams, and achieving set objectives.
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[email protected] • 506.852.7281
720 Main Street, 3rd Floor, Moncton, NB E1C 1E4
Paul Mceachern
Paul Mceachern
Vice President, Strategy
Having worked for some of the world’s largest companies, Paul, a native Cape Bretoner brings a global perspective to m5PA.
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[email protected] • 902.425.7257
Halifax
Tracey Burkhardt
Tracey Burkhardt
Associate Vice-President
Tracey has over 20 years’ experience in transforming intricate concepts into effective messages, strategies, and policy proposals for both private and public sector clients.
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[email protected]
Fredericton
Charlie Byrne
Charlie Byrne
Senior Director, Public Affairs
Charlie is an adept advisor renowned for his skill in unraveling complex political scenarios, offering solutions at all levels of elected governance.
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[email protected]
St.John's
Carl Davies
Carl Davies
Senior Counsel
Carl is a seasoned writer, strategist, and public relations advisor with over two decades of expertise in communications and public affairs.
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[email protected]
Fredericton
Kevin Surette
Kevin Surette
Director, Public Affairs
With over 25 years of experience in public affairs spanning both private and public sectors, Kevin boasts a wealth of expertise, particularly in the energy and healthcare domains.
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[email protected]
Halifax
Erin Mcphee
Erin Mcphee
Director, Public Affairs
Erin brings a wealth of experience, blending two decades of professional expertise in public affairs and journalism, marked by her impactful storytelling and robust communication skills.
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[email protected]
Saint John
Marc-André Vienneau
Marc-André Vienneau
Counsel
An impactful government engagement specialist and a community leader actively engaged in municipal affairs, Marc-André was recognized by L’Acadie Nouvelle as one of the Top 30 Young Francophones to watch in 2021.
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[email protected]
Moncton
Corinne Maclellan
Corinne Maclellan
Associate Consultant
Corinne has been active in the areas of communications, corporate community engagement, public affairs, media relations, marketing and event production since 1994.
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[email protected]
Halifax
Our Clients, Past & Present
Contact Us
NEWFOUNDLAND & LABRADOR
CHARLIE BYRNE
Senior Director, Public Affairs
[email protected]
OFFICE: 709.753.2649