Public Affairs • Reputation Management • Strategic Communications Counsel

Our Approach

Leading international, national and regional clients count on m5 Public Affairs for the following:

Timely and Accurate Information

Access to timely and accurate information – and knowing how to interpret that information – is crucial. Influencing/interpreting the public environment, anticipating public reaction and response requires experience, knowledge and a strategic game plan. We are well positioned with practical experience in all size projects, from small local initiatives to large-scale projects. We have strong relationships with provincial and local media and possess an in-depth understanding of local influencers and community leaders.

Public Relations Advice

We develop tailored public relations strategies that utilizes our team members’ experience and expertise. We will anticipate outcomes and devise proactive actions and rapid response that will guide your project through the fast-moving waters of public relations and stakeholder management.

Value-Added Advice and Counsel

Effective public relations efforts start with a clear understanding of the desired outcomes. We will apply critical, strategic thinking from start to finish to ensure your project has the best opportunity for success. Extensive planning and contingency thinking goes into every m5 Public Affairs project to ensure this success.

Effective Advocacy

We will, when it is deemed desirable, provide direct advocacy on your behalf. We pride ourselves on our reputation for professionalism and we demonstrate this every day when working on your behalf – with community members, local, provincial, and federal government officials, media and stakeholders. Our team members are respected not just for “who we know,” but “what we know.” We also take great care to carry out our professional duties in a low-key manner.