The progressively shortening attention spans of news consumers, combined with today’s fast-paced media culture, highlights the importance of interview preparation. To capture their audience’s attention, the media has roughly the time it takes a person to read a headline before their eyes shift somewhere else. They must be quick, and so too must interviewees.

Going into a broadcast interview unprepared and unrehearsed is a high-risk strategy. A single offhanded comment can go viral and reach thousands of people in an instant, disrupting months of reputational work.

There are ways to present cohesive messages, but training and practice is crucial.

Smart Media Relations is a customized media training workshop developed by m5 Public Affairs. The program offers a review of the current media landscape, educates participants about media theory and background (including video footage teachings), and most importantly, teaches participants how to give effective interviews.

If contracted, we will customize a media relations training program for your organization that includes:

• A preparatory session with m5 Public Affairs’ media trainers and your staff to ensure alignment of objectives, clarify specific expectations and outcomes, and ensure maximum return on time invested in the face-to-face session.
• A full, three-hour interactive workshop, designed with your organization’s specific issues in mind, consisting of media theory and practice.
• Optional on-camera training sessions with your organization’s spokespeople.

Communication between an organization and its target demographic is key to achieving success. By learning how to effectively communicate with the media, you will be taking an important step towards developing a stronger connection with your audience.

For more information on our Smart Media Relations workshops, contact:

KATHY PURCELL

Senior Vice President, Regional
[email protected]
OFFICE: 506.852.7281