Carolyn O’Keefe


As President of MQO, Carolyn leads all our projects at the regional, national and international levels. Her market research experience spans more than 15 years. A lifelong learner, she has extensive continuing education training, including formal training in group moderation at the RIVA Market Research Institute and the Burke Institute. She is past chair of the National Board of Directors of the Marketing Research and Intelligence Association (MRIA), where she played an integral role in the evolution and development of marketing research in Canada. She continues to play an active role with the MRIA, acting as an advisor to the current board.