Our Senior Counsel
Heather brings 17 years of experience in the marketing and communications industry. In addition to playing a key role in leading our company, her practice areas include strategy and brand development, as well as research and communications. Her strong agency background paired with her experience in niche areas of marketing and communications provides her team and clients with the cross-disciplinary expertise required to create, build, and execute strong brands today. She is known for bringing novel solutions to our clients, and for developing concise and actionable strategies. Heather has led past segmentation and persona development projects for Acadia University, Marine Atlantic, Tourism New Brunswick, and International Experience Canada (Government of Canada).